Lovely Sins is a reflection on the seven sins recognized by Christianity that arises from a series of vital organs made with small plastic pieces that can be disassembled, assembled and manipulated to obtain different combinations and recreate the different sins, associating them with identifiable characters in the collective imaginary.
The human being undergoes a constant struggle over himself. This project delves into the emotional burdens we hold at some point in our lives or, in some cases, throughout it. We question, even limit, our potential. All this submitted to our inner “self”.
Aimed at the large public, the project explores the boundaries between the real and the unreal by using appropriation and exploration of identity. By combining two pre-existing icons, such as Damien Hirst and Adolf Hitler, it intends to juxtapose their renowned traits by use of different artistic techniques.
The reflection of life and death is a common thread for this ironic fable. The manipulation of the animal and a catalog, from the renowned auction house Christie’s, are fundamental for the creation of these scenes.
A group of large format photographs forms part of the PPSOI project.
The common denominator of this project is appropriation, the use and the distortion of big international brands. Their characteristic logos are intervened, a game of anagrams and altered slogans are transformed into a message on human morality.
These boxes pay homage to the world of the art market today, the wink to famous and acclaimed artists is possible thanks to the images on the cover of these catalogs, which have been manipulated and on occasion abused with absurd objects and poor materials.